With many different video production solutions to choose from, how to use online video becomes a matter of many different opinions. You can shoot your own videos and post them onto your site in a similar fashion to a YouTube. This can be a quick way to add video to your site, but it often lacks the punch of a more impact full and professional “virtual spokesperson” solution. Virtual Spokespeople provide a human touch to your website and can truly bring your website to life.
“Conversion Rates increased 45% on ten different products after we tested more than 100,000 video impressions. Load times turn out to be a big deal for online video. If you delay the page load by a few seconds, it can reduce the conversion rate significantly.”